MailChimp has a suite of awesome automation tools that were a bit confusing to understand, so we called the suite a MailChimp brain and had a brain enthusiast do the explaining in a bunch of videos. And then we made an interactive site.
check out the full site at mailchimp.com/brain
Copywriter: Colin Lord
Sr. Copywriter: Julie Matheny
Sr. Art Director: Leilanni Todd