As part of The Barn, BBH's internship program, we were prompted to "do good, famously." In response, we came up with The Cronut Project, a 6 day event that used NYC's hunger for the coveted pastry, the Cronut, to feed NYC's hungry.
concept, strategy, art direction, copywriting, voice, PR, a little bit of everything else
The Cronut Project
In this sequence of portraits I have taken mug shots from the Philadelphia Police Department and re-photographed them. Through the process of interrogation (the photographs were taken in a dark room with the use of a flashlight) of these images, I hope to restore to them some of their individuality and three-dimensionality. The scale of the photographs (life size in their printed form) is meant to give them a presence and force the viewer to confront their humanity.
The Scent of Unrequited Love
“It was inevitable: the scent of bitter almonds always reminded him of the fate of unrequited love.” —Love in the Time of Cholera
Drawing from the idea that scents can serve as repositories of information and emotion, I created a device that invited an intimate interaction with a scent I had crafted. As the participant viewed a poem by Pablo Neruda, projected on a delicate and fluctuating screen, his/her emotion was imprinted with a particular and mysterious scent.