Heinz Gravy
A little campaign that finally gives gravy the spotlight it deserves — not as the sauce it is, but as the condiment it could be.
Overshadowed by ketchup’s success, the world simply considers gravy a holiday-sauce, when really, it pairs well with all the foods that we eat with ketchup, like chicken or hamburgers or fries (just ask a Canadian!).
We decided to co-opt the iconic visual identity of Heinz ketchup ads to dethrone ketchup as the defacto condiment.
Credits
Role: concept, art direction
Agency: WKNY
Creative team: Nico Baumann, Christine Santora, Will Binder
Partners: Sander Plug (Director), Hornet (Production + Edit House), Sonic Union (Sound), String and Tins (Music) and ArtJail (Post Production)