not there yet
Over the past 20 years the No Ceilings initiative of the Clinton Foundation has been gathering data to analyze the gains made for women and girls worldwide. The conclusion: We're not there yet on gender equality.
We designed a website (not-there.org) where people could find out more about the initiative and discover a variety of ways to get involved.
To drive to the site, we partnered with a multitude of brands to remove women from their media placements all over New York City, on March 8th, International Women's Day.
We also made a nontraditional PSA using the voices of prominent female entertainers, featured on the site.
The campaign was covered by hundreds of news and media outlets. But most importantly, Hillary, Bill and Chelsea were fans.
Copywriter: Colin Lord
Bronze Lion | Media: Product and Services Charities
Bronze Lion | Media: Use of Media and Stunts
Gold Effie | Media Idea